Who This Service Is For
Google Ads Optimization is a perfect fit if you’re a:
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Small business trying to stretch every marketing dollar
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Startup that wants fast, measurable results
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Local service provider needing consistent leads
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Business owner tired of paying for clicks that don’t convert
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Brand running ads but not seeing a clear return
Why This Works
​Google Ads becomes profitable when every part of the campaign—from keywords to targeting to tracking—is aligned around one goal: generating the right clicks at the lowest possible cost. My process focuses on eliminating wasted spend, improving ad relevance, and making every dollar work harder for you.
What’s Included
You get hands-on management focused on performance and efficiency:
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Full Account Audit — identify wasted spend, structural issues, and missed opportunities.
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Keyword + Negative Keyword Optimization — target high-intent searches and block irrelevant clicks.
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Campaign Restructuring — organize ads for better quality scores and lower cost per click.
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Ad Copy Refresh + A/B Testing — improve click-through rates and match your best-performing messages.
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Bid + Budget Optimization — direct spending to the top-performing times, devices, and audiences.
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Conversion Tracking Setup (GA4 + Tag Manager) — measure what actually drives leads or sales.
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Audience Targeting Refinements — reach people who are most likely to convert.
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Monthly Reporting Dashboard — simple, clear results without the jargon.
Everything is tailored to your budget — because small businesses shouldn’t have to “guess and hope” when it comes to ads.
How It Works
A simple, transparent process:
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Discovery Call – Understand your goals, budget, and what success looks like.
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Account Audit – Review your current campaigns or build from scratch.
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Optimization Plan – You get a clear strategy before anything goes live.
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Implementation – I update your ads, structure, keywords, and tracking.
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Monitor + Adjust – Weekly check-ins to keep campaigns healthy.
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Monthly Report – You always know where your money went and what it earned.
No long-term contracts. Just honest, measurable improvement.
What I Need From You
To run your ads efficiently, I’ll need:
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Access to your Google Ads account
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Access to Google Analytics (GA4)
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Access to Google Tag Manager
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Your monthly ad spend amount
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Any brand guidelines, offers, or promotions you want included
That’s it. I handle all setup, optimization, and reporting.
Pricing Structure
No surprises. No hidden fees. Just clear pricing you can count on.
Every plan includes ongoing optimization and clear reporting so you always know exactly where your budget is going and what results it’s producing.
Google Ads Optimization (One-Time Clean-Up) – $249
A full account cleanup that improves ad structure, targeting, and cost efficiency.
Includes:
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Campaign + keyword audit
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Negative keyword cleanup
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Ad copy refresh (as needed)
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Bid + budget adjustments
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Tracking verification
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Optimization plan
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Monthly Management – Standard: $349/month
Perfect for small businesses running 1–2 campaigns.
Includes:
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Ongoing optimization
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Keyword + negative keyword refinement
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Ad copy updates
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Weekly monitoring
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Monthly performance summary
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Monthly Management – Growth: $499/month
Great for brands needing more testing, competitor research, and higher-level optimization.
Includes:
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3–4 campaigns
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A/B testing (ads + landing pages if applicable)
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Advanced keyword targeting
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Retargeting setup
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Weekly optimization
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Monthly report + recommendations
Your ad spend stays in your Google Ads account — my fee covers the management and optimization only.
Need more?
Landing page feedback, expanded keyword research, and additional ad variations can be added as optional upgrades.
Let’s make your Google Ads work harder — without spending more.
Common Questions
What if my ad budget is small?
Small budgets can perform very well when optimized correctly. I structure your campaigns to make the most of every dollar—especially for local businesses.
Do you require long-term contracts?
No. My services are month-to-month, so you can pause or adjust anytime.
Can you work with existing campaigns?
Yes. Whether you’re starting from scratch or already running ads, I can optimize your setup and improve performance.