Digital Marketing Certification Assignments

Platform: Indiana Wesleyan University | Showcased on BudgetBalancers.com
As part of my Digital Marketing Certificate program at Indiana Wesleyan University (completed August 2025), I completed a series of hands-on assignments designed to simulate real-world marketing scenarios. These projects allowed me to apply key concepts in strategy, social media, paid advertising, email marketing, SEO, and campaign analysis.

This portfolio section highlights selected coursework that showcases both my creative problem-solving and technical marketing skills. From developing influencer campaigns using tools like Influencer Marketing Hub to writing promotional emails in Mailchimp, each piece reflects my ability to blend storytelling with data-driven strategy.

These assignments not only strengthened my command of digital tools like Meta Ads Manager, Google Analytics, and Canva—they also reinforced my ability to manage full-funnel marketing initiatives from brief to execution.

Key Takeaways:

Applied digital marketing theory to real-world business challenges
Created email campaigns, audience targeting strategies, ad mockups, and brand messaging
Gained hands-on experience with tools like HubSpot, Canva, Wix, and analytics platforms
Built a results-oriented mindset through structured campaign planning and optimization
This section of my site serves as a living record of my growth, dedication, and marketing mindset—designed for both hiring managers and freelance clients to see my skills in action.