Digital Marketing That Delivers

Hi, I’m Katrina Thews — a data-driven Digital Marketing Specialist with a passion for turning insights into action. I specialize in social media strategy, SEO, email marketing, and content that performs. With a Digital Marketing Certificate from Indiana Wesleyan University and certifications from Google, HubSpot, and Meta Blueprint (coursework complete), I bring a performance-focused mindset to every campaign.

​

My background includes building two brands from the ground up — a travel agency and a lifestyle e-commerce shop — where I created full-funnel marketing strategies across Meta, TikTok, and Google, optimized websites for search, and improved conversion through segmented email and SMS campaigns. Each project gave me hands-on experience in balancing creativity with measurable outcomes.

​

Now, I’m focused on helping lean teams grow smarter — crafting campaigns that stretch budgets, boost ROI, and connect with real people.

​

WHAT I BRING TO THE TABLE

​

• 📈 Social media & paid ad strategy that increases CTR and lowers cost-per-lead

• ✍️ Content creation & SEO that drives traffic and visibility

• 🛠️ Platform skills in Google Ads, Meta Ads Manager, HubSpot, Canva, and Adobe Creative Suite

• 📊 Data analysis & reporting to improve what’s working — and fix what’s not

• 🤝 A flexible, self-driven mindset with a track record of creative problem-solving

• ​

Let’s connect! View my full portfolio and resume here on BudgetBalancers.com or check out my latest projects at psychedelicmeditation.net and thewsphotographyanddesign.com.